In the 1921 movie classic, "The Sheik," starring Rudolf Valentino we watch a scene. In it, The Sheik – Prince of Arabia, falls passionately in love with the western damsel played by Agnes Ayres. The Prince has lured the young woman into his tent on the desert sand. “Why have you brought me here?” We read. Rudolf turns to Agnes. The powerful expressions and masculine posturing of the young actor Rudolf brilliantly conveys the message. Text pops up onto the screen. “Are you not woman enough to know? Do you know how beautiful you are?”
Rudolf Valentino, a creative genius, developed a new art form and advanced it. Yet, if Mr. Valentino would be alive today – he would not be acting in the movies – the spirit of “new” is no longer in the cinema theater. If he were alive today he would be a designer, painter, and jeweler and his name would be: Justin Giunta.
Our new leading man, Mr. Giunta, is part scholar part bohemian. He thundered through an impressive list of Universities and Colleges. With a fellowship in hand from Yale University, Justin set up shop not far from the “everything-goes” Chelsea area of mid-town Manhattan. “In my work,” Giunta writes, “I am always drawing parallels between art history and modern design to explore themes of accessible decadence and fine art… The only difference between the two is where it is sold.” The philosopher thinks and the artist creates.
Justin Giunta's award winning (The Council of Fashion Designers of America - CFDA) jewelry line called, Subversive Jewelry, is a passion of cascading pearls, feathers, bobbles, golden chains, lockets and brooches all interwoven to create a masterpiece of nature. Giunta added another “bling” to the phrase, “bling-bling.” What he’s got is, “bling-bling-bling.” Surprisingly though, his energy and love of the excessive never looks overdone. That’s his creative brilliance. He connects the emotion of powerful to playful.
Justin Giunta - "More is More"
His theme: Baroque in the eyes of one, Burlesque in the eyes of another. Both are correct, Justin would say with a smile. Baroque gone wild? Or perhaps just subversive. His love of connecting opposites is the life blood of his creativity. At that moment of contradiction - where opposites meet - is where Mr. Giunta’s dynamic force shines. He instinctively understands the world with all of its complexities and embraces it. It’s as if Justin is grabbing nature, pressing it against his heart and saying: Do you know how beautiful you are?
People who read this article about Justin Giunta also enjoyed another article about Justin Giunta and Subversive Jewelry. Mr. Giunta is the founder and creative genius behind Subversive Jewelry.