San Francisco, California-based jewelry designer Liza Sonia has a heart of gold, but you won't find the gold in her designer jewelry – just the heart. Her bold, custom pieces are crafted from high quality silver, semi-precious stones, and shells, and one often finds that the materials themselves dictate the shape they take.
Liza says "I look at a stone and it tells me what it wants to be. The design is hidden, to be discovered along with its owner." This goes to the heart of her philosophy that self awareness and insight are a woman's most accurate – and powerful - personal shoppers.
The Mexican born designer's necklaces and rings are colorful, intricate, and highly individual celebrations of “ethnic-lite” couture for women in their professional years. She groups stone and shell necklaces by element – earth, water, air, and fire, and, interestingly – heaven. This type of spiritual infusion to things born of the earth seems to be what Liza Sonia is winking at in her art.
Liza Sonia Jewelry
Liza Sonia's silver pendants are chunky, but more subtle than the necklaces. More reserved, even, than her silver necklace line, which is heavily detailed and reminiscent of an executive's (or a classier girl's) Michal Negrin. There is a healthy, robust, outdoor feeling to Liza Sonia's jewelry – perhaps as a result of being inspired by street boutiques in Thailand and Argentina, two of more than 40 countries she visited on her post-corporate, pre-artisan discovery trek.
Sonia's warm conversation starters are consciously social, energetic, and fun; no lean heroin chic or dark Gotham loneliness for Sonia, a Berkeley graduate (Psych./Microbiology) and former corporate executive in her mid-thirties who jumped ship into her artistic passion about 7 years ago.
Her men's jewelry line, like her pendants, is more predominantly silver, and more deliberately restrained, which is, in itself, an insight of Sonia's. Her L.A. cheeriness and glamour is still realistic and most intentionally wearable. The men's collections and the women's pendants are available in specialty department stores throughout California. Liza Sonia has definitely arrived; several fashion magazines have featured her pieces (she landed a Diablo cover in '07) and fashion designers like Lily Samii have used her jewelry in their runway shows.
"Expressive and Powerful"
Another thing one notices instantly is the openness, the generosity that Liza Sonia's work seems to communicate. It's not just the rich color or the organic nature of the materials she uses; her attitude and business sense are decidedly altruistic.
Sonia's virtually implores fundraisers to tap her for a donation or to volunteer hours; she lists several causes which her business regularly supports, and provides special contact information for organizations seeking donations. This type of social leadership is rare for an artist who is not fulminating about any specific cause.
Liza Sonia is simply the real deal, her creative intuition apparently benefiting from her generosity of spirit. One friend and customer enthuses, " …Liza's intuitive powers are uncanny. Let your aura do the shopping for you!"
Another consumer notes that, "The jewelry at Liza Sonia caters to everyone, from inexpensive earrings to beautiful floral fine silver necklaces. What is great about this shop is the variety and creativity that you do not see very often except perhaps in very high-end shopping/artsy districts in Bodega Bay …"
Even given the sunny, Californian sensibility of Sonia's work, I am reminded of a famous New Yorker when I look at Liza Sonia's desiger jewelry signature pieces. The late retail pioneer Geraldine Stutz, president for three decades of New York's legendary Fifth Avenue boutique Henri Bendel, was once asked to explain the difference between “fashion” and “style.”
Her answer: "Fashion says, 'Me, too.' Style says, 'Only me.' "
Liza Sonia, however, would probably say: ..'Only me…and now, you.'
Gallery Atlantic is an authorized dealer of Liza Sonia Jewelry. Her Designer Jewelry will be available for sale our eCommerce site in the coming months.
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