Secrets to Celebrity Placement

A designer can create cutting-edge jewelry fashion or startling combinations, but without celebrity placement, many of these exciting innovations may not receive the attention they so richly deserve. Celebrity placement involves models, actresses, musicians and television personalities actually wearing a designers creations, and hopefully, discussing what they are wearing to interviewers.

Everyone talks about what the hottest celebrities wore to the Oscar ceremonies, the Cannes film festival or the Tony Awards, but even when stars are seen incognito walking down the street, there is always some write-up about their everyday attire. Celebrity apparel is news that stays new. To have their unique piece grace the wrist of Halle Berry or clutch the throat of Paris Hilton is every jewelry designer's dream, and it takes an excellent PR firm to make this dream a reality.

Succarra is a highly successful PR firm for jewelry designs; it goes beyond just sending press releases to news organizations and television shows, but actually creates custom packages for celebrities with gifts of their clients' signature creations. Succarra's specialty is celebrity placement, and its clients original work has been worn by Halle Berry, Debra Messing, Anne Hathaway and Anne Ortiz. Succarra's reaches these celebrities through sending specialized gift bags with gifts from its clients.

Succarra's CEO Nash Yacoub is an expert on various types of media and has significant experience gained through her years as CEO of Platinum magazine which has become one of the fastest growing publications in the United States and around the world. Her advertising accounts included Polo Ralph Lauren, Christian Dior, Skechers - some of the most recognizable names in fashion today.

Suzanna Dai is one jewelry designer who has seen significant success as the result of celebrity replacement after her necklaces were featured on the fashion-forward show Gossip Girl. Suzanna Dai's characteristic eye-like disks and cascading chains caught the attention of the show's producers who were so impressed with the items that were sent to them that they featured Suzanna Dai's work on the program.

Photo Credit:  CWTV and Suzanna Dai

As Seen On Gosip Girl

A unique design and a well-attended show are just a couple of ingredients in the recipe for success for jewelry designers. You can have the media talking about your jewelry, but the most crucial test of whether or not a designer has caught the imagination of the public is through celebrity placement.